Marketing, Communications & Events Lead

The Association of Children's Welfare Agencies (ACWA), a leading peak organisation in NSW, is seeking a Marketing, Communications and Events Lead to be responsible for delivering exceptional promotional and engagement outcomes across all areas of the organisation.

Key Responsibilities

Marketing and Communications Strategy

• Lead a review process of all existing ACWA / CCWT marketing and communications collateral and tools to identify gaps, organisational needs and areas for improvement.
• Develop and implement a marketing and communications strategy including web, EDM, social media, print and face-to-face, marketing and branding to further ACWA’s objectives, particularly the marketing and promotion of our training and assessment offerings.
• Lead an Events program throughout the year ensuring that members and relevant stakeholders are engaged, and feedback is incorporated.
• Lead a review and redesign process of ACWA / CCWT website to enhance user experience and drive engagement.

Content

• Design, write and develop engaging digital and print marketing collateral, ensuring alignment with ACWA values and style guide. This will include, but is not limited to, the writing and design of ACWA brochures, factsheets, flyers, presentations and content for all communication platforms including website, newsletters, publications and social media.
• Drive the design, development and production of ACWA’s Annual Report.
• Contribute to the design, implementation and delivery of visual content and collateral.
• Provide support in storyboarding and scripting video content promoting ACWA / CCWT, member or sector services and stories, where required.
• Work with colleagues to write and develop presentations and speaker notes for conferences, events and meetings.

Stakeholder Events, Communications and Engagement

• Collaborate with ACWA / CCWT teams and project leads to ensure timely and consistent communication of project activities, initiatives and messages across ACWA’s platforms and channels and to promote ACWA externally.
• Contribute to building ACWA’s profile and reputation through developing and maintaining strong networks and relationships with partners and key stakeholders, including members, sector colleagues, government departments, public officials and media.
• Plan, promote and manage ACWA events including roundtables, sector forums, workshops, consultations and ACWA’s bi-annual National Conference.

Media

• Identify proactive media opportunities and manage media approaches, engagement and relationships.
• Prepare proactive and reactive copy for media releases, background documents, interview briefings, key messaging, case studies, statistics.

Details

Download Position Description

Essential Criteria

• Commitment to social justice in the area of child welfare.
• Qualifications or experience in a relevant discipline.
• Demonstrated ability to develop innovative material for use in website, intranet, social media and other digital applications to maximise community and staff engagement.
• Demonstrated ability to manage corporate communications and related strategic and operational activities in a changing environment.
• Demonstrated ability in event planning and management.
• High-level technology skills and knowledge including website development and maintenance using WordPress.
• Highly developed oral & written communication skills.
• Exceptional relationship management and communication skills.

Desirable Criteria

• Graphic design skills using Adobe Creative Suite, Canva or other

How to Apply

Applicants must include a cover letter addressing the selection criteria in their application and include contact details of two (2) referees.

Forward applications to: Sharon Broady, Executive Officer, via email to sharon@acwa.asn.au

Association of Children's Welfare Agencies (ACWA)

The Association of Children’s Welfare Agencies (ACWA) is the NSW peak body representing non-government agencies delivering services to vulnerable children and young people and their families. We work with our members, partners, government and non-government agencies and other peak bodies to bring about positive systemic reform that will deliver better outcomes to the lives of children and young people, including those living in out-of-home care.

A core component of our work is delivering high-quality learning and development to the human services sector through the Centre for Community Welfare Training (CCWT).