7 Digital Marketing Strategies for Non-Profits & Advocacy Services
How do you raise awareness for an important cause or service, when you don't have a marketing budget to speak of? How do you get noticed amidst the incredibly noisy world of today's digital and social media age? Do you need special skills at all?
Learn (and practice) a few "tricks of the trade" from a team that has used the power of communications to build and protect organisational reputations- the Australian Public Affairs (APA). The APA team consists of former journalists and media advisors with decades of experience and contacts in traditional and new media environments.
Level 4/52-58 William St
New South Wales
Desired Learning Outcomes
To maximise this learning opportunity, the session aims to adopt a Workshop-style environment.
Your facilitator will present various tools for learning ('mini-lessons', case studies, activity workbook), and you as participants will dig in and practice the learning.
During the session, you should be able to:
Practice crafting a “Unique Selling Proposition” for your organisation, or a key service, or a key advocacy activity.
Describe the key elements of a powerful “message plan”, and practice developing an outline for your message plan.
Describe the features of a powerful story and how/where to use it.
Discuss the do’s and dont’s when engaging in social media, and practice writing compelling social media posts.
Look at examples of audience-friendly infographics, and describe what makes them work.
View examples of not-for-profit video clips, and discuss the opportunities for smartphone video production and potentially viral campaigns.
Practice customising your message for media and on-camera interviews, so it achieves a particular outcome.
Who should attend?
Managers or key staff members of non-profit and advocacy services: communications or community engagement teams, public relations and social media teams, business development teams.
Your facilitator from the Australian Public Affairs
Sarah Jauncey is a specialist in change communications with a background in strategic communications, advocacy and community consultation for the health, legal and not for profit sectors.
She has worked with a range of health organisations including St John Ambulance Australia, the Schizophrenia Research Institute and the Cancer Council NSW in periods of rapid change and development.
Sarah also has experience in the legal sector, having worked in senior roles with the Australian Commercial Disputes Centre and the Law & Justice Foundation of NSW, to increase access to justice for disadvantaged communities.
Adept at combining research insights with strategic communications and community action, Sarah is an expert campaign manager with a record of achieving long-lasting and sustainable change.
To optimise the learning environment, places will be limited. Please register as soon as practicable to secure your place. Simply click on the "Register Now" button at the top of this page.
The registration fee covers morning tea and learning materials.
- NCOSS member – $130/person (includes GST)
- Non-NCOSS member - $160/person (includes GST)
Please indicate if you have any special needs (e.g. disability access or dietary requirements) when you register.
Cancellation Policy: Due to catering and booking commitments, cancellations made within 5 working days of the event cannot be refunded.
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